Cold Email Reply Rate Calculator.

Per prospect for a sequence, per email for a single send. A prospect who gets four emails and replies once is one reply from four emails, but one reply from one prospect. Both are valid, but they differ by roughly the number of steps, so never compare a per-email rate with someone else's per-prospect rate.

The share of delivered emails, or of all replies, that show real interest: a meeting request, a question about pricing, or a pointer to the right person. You decide what counts as positive, and the calculator takes your count and gives both figures. It is the number closest to pipeline, because a no or a remove-me is a reply too.

There is no published benchmark with a dated, disclosed method, so the calculator does not quote one. Figures that circulate come from each vendor's own customers and differ on whether they count per email or per prospect. Track your own rate on a consistent audience and offer, and change one thing at a time.

Check in this order: email not reaching the inbox, so look at bounces and complaints first; the wrong people on the list; then an offer or question that is not worth answering. A rate that fell suddenly on the same kind of list points to delivery. A rate that was always low points to targeting or the email itself.

Divide the replies you want by your reply rate and round up. At 58 replies from 1,940 delivered emails, 30 replies need 1,004 delivered emails. Enter your goal and the calculator works it out from your own counts. It assumes your rate holds at that volume, which is only true if list quality and delivery stay the same.

No. An automatic reply means a mail server answered, not a person, and bounce notices are not replies either. SendCanyon records out-of-office replies separately, does not count them as replies, and waits before sending the next step instead of stopping the sequence.

Usually the base: emails sent or delivered, per email or per prospect. Some tools also count only the first reply in a thread, or include auto-replies. Check what each tool divides by before comparing. SendCanyon divides replies by emails sent and shows a dash, not 0%, for mailboxes whose replies it cannot read.