Blog
Notes from the sending side
Practical writing on deliverability, warmup, and sequence design — the mechanics that decide whether outreach works, from the team building SendCanyon.
Why your cold email lands in spam (and the DNS records that fix it)
Most cold email dies before anyone reads it — not because of the copy, but because the sending domain never proved it was allowed to send. Here is the mechanical checklist that fixes it.
Mailbox warmup: the ramp schedule that actually works
New mailboxes that jump straight to volume get filtered within days. Here is a concrete four-week ramp — with daily numbers — and the reasoning behind each stage.
SPF, DKIM, DMARC explained for founders
Email authentication in plain language: what each record does, what the receiving server actually checks, and the copy-paste starting points for a new sending domain.
Sequence design: 4 steps, 3 days apart, one ask
More follow-ups don't mean more meetings. A four-step sequence with three-day gaps and a single consistent ask outperforms the eight-touch barrage — here is the template and the reasoning.
Deliverability metrics that matter (and the vanity ones that don't)
Open rate is lying to you, delivery rate measures almost nothing, and the numbers that predict whether your program survives are the ones nobody puts on a dashboard. A field guide.